The Rocket to Retail Roadmap
Get Your Product on the Shelf.
Skip the Expensive Lessons.
The step-by-step course for founders taking a product from idea to retail shelf, built by a retail strategist who has touched more than 20,000 SKUs and learned the hard way what kills a launch.
- 11chapters + a bonus
- 24fillable worksheets
- 30years in consumer products
- 20,000+SKUs touched
From Kitchen Table to Store Shelf, in Four Stages
Eleven chapters, a bonus chapter and 24 fillable worksheets walk you through every decision between "I have an idea" and "it's on the shelf." Every chapter ends with something real you can hand to a buyer, a manufacturer or an investor.
Foundational Strategies
Chapters 1 to 3
Your customer avatar, a USP that works on buyers and shoppers, and a brand that means business
Product Development and Launch
Chapters 4 to 7
Your channel strategy and margins, manufacturing partners, retail-ready packaging, and a logistics plan
Growth Strategies
Chapters 8 to 10
A 90-day marketing plan, an expansion roadmap, and funding readiness
The Whole Entrepreneur
Chapter 11 + Bonus
The habits and support system to go the distance, plus your entity and financial setup checklist
A No-B.S. Guide. Launch Your Product, or Keep Your Day Job.
That's the promise, and it's meant kindly. Some founders finish the course and launch with confidence. Others find out early that the numbers don't work, and save themselves a second mortgage. Both are wins.
- Built from real launches, not a textbook. Every lesson comes from three decades in consumer products, including the wins and the one that got away.
- The worksheets are the course. You don't just watch. You build your avatar, your RFQ, your packaging brief and your unit economics as you go.
- Written for the buyer's side of the table. Every retail buyer asks "Who is your customer?" in the first five minutes. You'll have the answer before you walk in.
WHAT FOUNDERS SAY
Sydnye White, Owner, Luna's Groove
Deborah helped me bring the visual elements and messaging aspects of my brand together in a focused way so that I will have brand clarity across packaging, social media and sales assets.
Samara Braunstein, CEO, Wellgate Products
Deborah was an invaluable resource to me as a CEO and Founder in the successful national launch of Wellgate Products to 8,000+ retail stores. Deborah’s branding vision, retail shelf expertise and cross-discipline marketing leadership contributed greatly to Wellgate becoming the #1 fastest growing brand in our healthcare category, and to our eventual sale to a strategic buyer. We could not have done it without you!
Cliff Moseley, VP Sales, NPN360
Launching a new product can be daunting, but working with Deborah and her team made the process seamless and stress-free. Her expertise, attention to detail, and innovative approach will take your concept from an idea to a successful market launch in record time.
Ready to Start Your Launch?
Get the complete course and build your whole launch plan, or start with the one chapter you need most right now. Stuck on packaging? Grab Chapter 6. Not sure where to sell first? Chapter 4 has your back. Want a guide alongside you? Join the Launch Lab or apply for One-on-One Coaching.